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AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
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Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
The CMO’s MO: The digital frontier; that's where innovation meets consumer connection—Snehil Gautam
The chief growth and marketing officer at Housing.com, Makaan and PropTiger.com, offers insights into the ever-evolving online world, increasing scope of AI in branding and marketing operations, and the changing consumer preferences.
The CMO's MO: Udit Agarwal weaves AI magic to boost Exotel's marketing impact
Exotel’s global marketing head explains how gen AI’s smart orchestration makes personalised, cost-effective customer interactions a breeze, revolutionising engagement for businesses big and small.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
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