cinema advertising

8 hours ago

Films released in February gross INR 1,245 crores on box office: Report

Chhaava contributes 53% to total box office revenues of the month, finds Ormax Media report.

Jul 30, 2024

Inside the ‘Deadpool and Wolverine’ marketing bonanza

Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’

Nov 16, 2021

With a new set-up in the boot, is Indian cinema driving into glory days?

Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium

Nov 10, 2021

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India