cinema advertising
Jul 30, 2024
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
Nov 16, 2021
With a new set-up in the boot, is Indian cinema driving into glory days?
Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium
Nov 10, 2021
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
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