cmos mo
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
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The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
The CMO's MO: Work culture is the freedom to critique - Nitin Mehta
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
The CMO's MO: The single biggest opportunity is the premiumisation trend - Swati Rathi
Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music
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The CMO's MO: Demystifying insurance products for consumers remains a challenge for marketers - HDFC Life's Vishal Subharwal
From his admiration for Maggi noodles to the 'holy grail of a marketer'`, Subharwal, chief marketing officer and group head strategy, HDFC Life spills the beans in this edition of CMO's MO
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