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From his admiration for Maggi noodles to the 'holy grail of a marketer'`, Subharwal, chief marketing officer and group head strategy, HDFC Life spills the beans in this edition of CMO's MO
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.