collective

Aug 23, 2024

Orry, Karan Johar and Crocs champion individuality and creativity

Teaming up with celebrity influencer and film director, the footwear brand shows off how Jibbitz charms turn shoes into a personalised statement with ‘Crorry’.

Jun 04, 2024

Why Gen Z prefers influencers over A-list celebs

Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.