compliance

69% of India’s top influencers violate disclosure guidelines: ASCI
Feb 07, 2025
Campaign India Team

69% of India’s top influencers violate disclosure guidelines: ASCI

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.

Digital Personal Data Protection Act: Marketing's new era of trust
Jul 18, 2024
Devesh Gangal

Digital Personal Data Protection Act: Marketing's new era of trust

While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.

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