consumer engagement
India's OTC market: Combining tradition and tech for growth
To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
Crowdsourcing result: Lay's launches four consumer co-created flavours
The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get Rs 5 lakh, for their ideas. Following a three month long campaign, the flavours shortlisted are: Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly.
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