consumer engagement

1 day ago

Brands add colour, meaning, and impact to Holi 2025 campaigns

This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.

4 days ago

Campaign roundup: Week of 10 March

The latest ad films and campaigns from brands like SBI General Insurance, Samsung, Haldiram, Fevicol, Symphony, Brightsun Travel, Titan Smart Wearables, ENO, Force NXT, UNIQLO, Zepto, Hindustan Zinc, Illumina Health, Cadbury Dairy Milk, Illumina Health, Truecaller, McDonald’s, Furlenco, Netcore Cloud, KJ Somaiya Hospital, Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.

Mar 03, 2025

Over 80% of our advertisers use AI-led Google search ads: Roma Datta Chobey, Google India

ISA CEO Conference 2025 examines AI’s impact on marketing and advertising in India.

Mar 03, 2025

Campaign roundup: Week of 03 March

The latest ad films and campaigns from brands like Garnier, Chique Studio, Pepsi, HYPHEN, Mango Bite, Niva Bupa, Tummoc, India Post, Johnson’s Baby, Dr Fixit, Bottega Veneta, trueBrowns, Adani Group, Mahindra Lifespaces, Yas Island, Two Brothers Organic Farms (TBOF), Mysore Saree Udyog, Britannia Good Day, and more, in our weekly roundup.

Feb 24, 2025

Campaign roundup: Week of 24 Feb

The latest ad films and campaigns from brands like Mamaearth, Society Tea, Surya Roshni, Sunfeast Dark Fantasy, Gap, Myntra, Honasa Consumer, Arvind Ltd, Ballantine’s, Optimum Nutrition, Tata Tea, MedGenome, Redcliffe Labs, Asian Paints, ITC Bingo! Tedhe Medhe, boAt, Plum BodyLovin’, Ludic, LoveChild Masaba, MasterChow, ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.

Feb 17, 2025

Campaign roundup: Week of 17 Feb

The latest ad films and campaigns from brands like Garnier Black Naturals, Aashirvaad Soya Chunks, SkinBB, Muthoot Finance, Swiss Beauty, Sangeetha, Swiggy Dineout, Spice Secrets, DOMS, Chinese Wok, LIC Housing Finance, NIC, KFC, Campus Activewear, Centerfruit, Maharashtra Motor Vehicles Department (MMVD), Narayana Health, DailyObjects, Zepto, Limca, India Gate Basmati Rice, Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.