consumer engagement

2 days ago

Campaign roundup: Week of 14 April

The latest ad films and campaigns from brands like Halder Venture, Paisabazaar, Imfresh, Wellbeing Nutrition, Union Mutual Fund, Fibe, CeraVe, Crompton Greaves Consumer Electricals Ltd, Gargi, Pepe Jeans, and more, in our weekly roundup.

Apr 06, 2025

Campaign roundup: Week of 07 April

The latest ad films and campaigns from brands like Paragon, Moto Edge, Coolberg, Statiq, Lay’s, Arvind Store, HDFC Mutual Fund, Medicaps University, VerSe Innovation, De Beers, LAMINAR Tiles, Habuild, Macha Tea, Lovely Professional University (LPU), Magnum, Narayana One Health, V-Guard Industries, Madhavbaug, Airtel Payments Bank, ILine, Mentos, Aashirvaad Masalas, GITAM, BigCity Promotions, Apollo Tyres, and more, in our weekly roundup.

Apr 04, 2025

Pitches for matches: Brand campaigns uphold the IPL excitement

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Apr 01, 2025

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like MediBuddy, KRAFTON India, Kwality Wall's, DS Group, Fanoz, CottonKing, Centre for Sight, Navneet Education, Thomas Cook, Adidas Originals, Lotus Herbals, Men of Platinum, Liebherr Refrigerators, Recykal, Mankind Pharma, Colgate, YES SECURITIES, Nuvoco Vistas Corp, Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

Mar 27, 2025

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Mar 24, 2025

Campaign roundup: Week of 24 March

The latest ad films and campaigns from brands like Bajaj, PayNearby, Kamiliant, Gleneagles Hospitals, Tata Motors, ECCO, UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.