consumers
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
The natural progression of Indian consumers
Mintel has unveiled a study on the consumption habits of Indian consumers
Flipkart celebrates consumers who choose their age
Watch the film conceptualised by Lowe Lintas here
Ramadan and the new generation of Muslim consumers
WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.
Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO
Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers
Five things marketers need to know about extreme consumers
Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave, says the author
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