Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 23, 2014
Five things marketers need to know about extreme consumers
Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave, says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
3 hours ago
How Zohran Mamdani rode the authenticity wave to ...
The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.
Advertising
4 hours ago
‘The future belongs to the discontented’: Inside ...
The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
4 hours ago
Publicis Media launches Spark Foundry India
Niti Kumar has been appointed as CEO of the full-funnel media agency
Marketing
5 hours ago
Monopoly’s digital turn tests a century of play
The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.
