consumption
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Rural consumption continues to outpace urban markets in India’s FMCG sector
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
A silent consumer revolution in the smaller metros
Over the next three years, it will reap rich dividends if marketers looked beyond the top ten metros
New Generations study: Indian kids now get 39% more pocket money
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
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