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Brahma acquires Metaphysic to scale AI-powered content creation
Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.
Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
‘Follow the Sun’ model, AI-driven capabilities to power Edelman Studio's global growth
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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