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Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
‘Follow the Sun’ model, AI-driven capabilities to power Edelman Studio's global growth
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
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