content
‘Follow the Sun’ model, AI-driven capabilities to power Edelman Studio's global growth
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.
The curious case for measuring visual content impact
In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.
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