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Meta unveils AI-powered creator management tools
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
Brahma acquires Metaphysic to scale AI-powered content creation
Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.
Ad industry hiring heats up: 9% growth steady amid digital surge
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
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