Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation

The CTV and broadcast industry technology provider Amagi and the AI-powered CTV advertising platform player Olyzon have signed a technology partnership. Through this collaboration, the duo aims to improve the connected TV advertising landscape, providing advertisers and publishers with engaging and easy-to-deploy solutions.

The alliance focuses on in-content ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon’s exclusive demand. With this collaboration, they can launch ad campaigns that deliver an optimised user experience while generating incremental revenue.

By leveraging Amagi’s THUNDERSTORM SSAI platform’s in-content ad unit support, the collaboration will enable seamless fetching and placement of new AI-optimised ad formats from Olyzon’s platform. The resultant improved ad delivery process could create new monetisation possibilities for content owners and enhance viewing experience for consumers, according to a company press release.

Jules Minvielle, co-founder and CEO, Olyzon, said, “In a fragmented and complex CTV landscape, we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive. Olyzon’s formats deliver tangible results by driving audience engagement, enhancing brand impact, and increasing publishers’ revenue. Our integration with Amagi allows our clients to stand out in the battle for attention with just a few clicks and without technical complexity.”

Riding on the rapid adoption of over-the-top (OTT) channels and CTV, India's CTV advertising has been on a growth path in the recent years. In the year 2024, India’s CTV advertising was estimated to be valued at INR 1,500 crores. Given the exponential rise in this space, Amagi and Olyzon aim to help their clients scale diversified CTV ad formats without additional integration efforts or vendors.

Amagi provides a suite of channel creation, distribution, and monetization solutions. The company’s clients include Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

Srinivasan KA, co-founder and chief revenue officer, Amagi, said, “We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetisation opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach.”