content marketing
Cracking the code of consumer psychology in India’s streaming boom
With streaming reshaping India's entertainment, grasping consumer psychology is now crucial for brand marketers, says JAGSoM marketing professor.
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Following its parent company's lead, will Condé Nast India take the paywall route?
If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the other three titles in its portfolio.
How Info Edge India is leveraging GenAI to achieve efficiency
Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.
One Source bags the mandate for Balance Hero
The account was won after a multi-agency pitch process and the mandate will be spearheaded out of Delhi-NCR
Opinion: The missing piece in content marketing
In an era of transient digital memories, how do storytellers create content that endures?
Opinion: The traditional media press release is dead
The author highlights six PR trends to expect in 2018
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