copywriting
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Blog: What’s your ‘story’?
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
Rubecon wins Gold at Campaign for Dignity 2014
Kaleido, Interface take Silver; DDB Mudra, Metal bag Bronze; Anil Kakar wins top copywriting honour, Priti Jhunjhunwala in art direction
Adland Rockstars: Ira Gupta
This week's Adland Rockstar is Ira Gupta, senior copywriter, Saatchi & Saatchi.
Adland Rockstars: Simone Patrick
This week's Adland Rockstar is Simone Patrick, creative supervisor, JWT.
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