Advertising Marketing In-Depth
Robert Sawatzky
Aug 21, 2024

The value of language in an AI-generated marketing world

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

India’s brew boom: How coffee brands are winning over young consumers

6 India’s brew boom: How coffee brands are winning over young consumers

South Indian films dominate box office in 2024: Ormax report

7 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Wondrlab expands tech portfolio with BigStep acquisition

10 Wondrlab expands tech portfolio with BigStep acquisition

Related Articles

Why some brands are putting the brakes on Gen AI
Advertising
Apr 30, 2024
Matthew Keegan

Why some brands are putting the brakes on Gen AI

Is generative AI eroding media's ethical core?
Digital
Nov 04, 2024

Is generative AI eroding media's ethical core?

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Advertising
Jan 08, 2025
Campaign India Team

81% of Indian consumers expect brands to adopt gen ...

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Advertising
Apr 29, 2024
Shawn Lim

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Just Published

Advertisers, it’s time to face facts. Because truth matters
Advertising
16 hours ago
Rupert Smith

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

LS Digital launches AI marketing stack
Marketing
17 hours ago
Campaign India Team

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

Kantar Group sells Kantar Media to HIG Capital
Media
17 hours ago
Campaign India Team

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

GroupM axes global agency CEO roles in major centralisation push
Advertising
20 hours ago
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.