corporate
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
The nonexpert's guide to corporate responsibility jargon
AHA's Brent Wilson explains three ways to avoid CR nonsense traps.
PR agencies morphing to keep their share of the pot: PR360Asia
‘Grappling’ was the word of the day; ‘No choice but to tackle new technologies’: Mahindra’s Roma Balwani
CEO reputation matters, especially in emerging markets: Weber Shandwick
In the new report, the executives surveyed reported that, on average, 49 per cent of the reputation of their company is attributable to the reputation of the CEO
Over 80 per cent of Asia's top companies using social media
The study reviewed and analysed social media activities of the top 10 major companies across 12 markets in Asia-Pacific
Advertisers on TV up by 161% in the last decade
11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years
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