craig mapleston
“Activation integral to marketing mix,” Bates 141’s Mapleston
Craig Mapleston, General Manager, Bates 141 Singapore was in India recently as a speaker for Future Media’s seminar on in-store media titled ‘Gone in 30 seconds- An Evening of Defining Trends.’ Speaking on the sidelines of the conference, Mapleston shared his thoughts on in-store media, brand activation and why the marketing services segment will continue to see acquisitions in the Indian market.
Future Media announces winners of 30 sec contest
With increasing ad avoidance on TV, and the increasing penetration of upmarket malls and retail spaces, Future Media held an event, “Gone in 30 seconds – an evening of defining trends”, where industry experts KV “Pops” Sridhar from Leo Burnett, Juju Basu from Saatchi and Saatchi and Craig Mapleston, GM, Bates 141 Singapore, took the audience through an exercise on how to target audiences at the points of sale, at the moment of truth.Unilever Singapore’s Rahul Welde spoke on his thoughts of the communication challenges of the future.
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