creators
Jul 03, 2024
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
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Jun 06, 2024
Brands queue up to tap regional influencers for authentic and localised content
Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.
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