cricket

4 days ago

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Mar 17, 2025

Strategic advertising trumps conventional ads during IPL 2024: Report

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

Mar 12, 2025

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

Mar 11, 2025

Shriram MF’s playbook: When to rotate, when to stay

Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?

Mar 03, 2025

JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee

While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.