cricket
Cricket’s monopoly: Why other sports are left on the bench
Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Shikhar Dhawan kick-starts #QUEaaRahaHai campaign to mark the launch of Que eyewear brand
The cricketer has also made a strategic investment in Que, being onboarded as its partner and brand ambassador in May 2024.
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India
Simplilearn cultivates the spirit of upskilling for a #JobGuarantee
Watch the film conceptualised by Bluebot Digital here
Ad Club debate: 'The IPL is great but isn’t equal to Indian cricket'
At The Advertising Club's 'Vice and Versa', IPG Mediabrands India's CEO Shashi Sinha debated with sports journalist Boria Majumdar on whether there is life beyond cricket in Indian sports
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
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