crisis

Aug 05, 2024

Ace your product launch by crafting killer PR plans

Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.

Jul 22, 2024

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?