Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 05, 2024
Ace your product launch by crafting killer PR plans
Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
PR
Dec 09, 2025
The PR partnership paradox
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PR
Nov 24, 2025
Can Ellerton & Co’s cross-border PR corridor ...
Just Published
Media
10 hours ago
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
Media
10 hours ago
Campari Group appoints global media agency
WPP Media was the incumbent on the account.
Marketing
11 hours ago
The new currency of culture: Why brands are chasing ...
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
15 hours ago
2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
