Anindita Gupta
Aug 05, 2024

Ace your product launch by crafting killer PR plans

Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.

Companies need to craft key messages after setting the objectives and identifying the target audience. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

6 hours ago

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

8 hours ago

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

9 hours ago

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.