Advertising Media Marketing
Shawn Lim
Jul 22, 2024

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Airport digital boards in New Delhi, India, display error messages due to the outage (Getty Images).

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