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Amazon’s MX Player acquisition marks its strategic play for India’s heartland
Oct 07, 2024
Vinita Bhatia

Amazon’s MX Player acquisition marks its strategic play for India’s heartland

The new Amazon MX Player service had over 250 million unique users as of September 2024.

Zee and SPNI resolve merger disputes in amicable settlement
Aug 28, 2024
Campaign India Team

Zee and SPNI resolve merger disputes in amicable settlement

The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.

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