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AI, PR, and the battle for relevance: Archetype’s big bet
Apr 15, 2025
Vinita Bhatia

AI, PR, and the battle for relevance: Archetype’s big bet

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

Ormax Media launches campaign evaluation tool
Feb 17, 2025
Campaign India Team

Ormax Media launches campaign evaluation tool

Named Ormax Mpact, the tool helps brands measure the performance of their campaigns and readjust their media spends, boosting the campaign ROI in real time.

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