data privacy concerns
Jan 15, 2025
Hyped but hindered: Marketing moves that failed to deliver in 2024
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
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Jan 03, 2025
AI meets authenticity: The future formula for brand success
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
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