demographics

Mar 19, 2024

Gen X: The original harbingers of change

Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort

Nov 03, 2023

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

Jun 06, 2016

ABC digital measurement data from Q3 2016

Nielsen to report data across devices every week; covers print publishers and digital property owners