dentsu

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LinkedIn picks network for $97 million global media account

The appointment follows a closed process across several global markets.

Mar 27, 2025

Yuvraj Singh bats for tractors—Will farmers buy in?

New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?

Mar 24, 2025

India's digital advertising industry to be INR 69,856 crores by end-2026: Study

Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Mar 20, 2025

CCI raids raise questions on advertising ethics in India

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.

Mar 19, 2025

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.

Mar 18, 2025

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.