digitalfirst

Mar 12, 2025

Snapchat unveils Sponsored Snaps video ads format

Announces AJIO as the first Indian brand using the new feature.

Feb 17, 2025

Häfele India targets INR 1,200+ crore revenue in 2025

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Oct 03, 2024

Will Ferrero India taste sweet success with Raffaello?

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?