digitalfirst
8 hours ago
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Oct 03, 2024
Will Ferrero India taste sweet success with Raffaello?
The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
