disruption

Jul 22, 2024

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Oct 07, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Feb 15, 2019

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

Apr 03, 2018

Dave Trott's blog: Disruption is reinventing the wheel

That's the only way one can be creative says the author

Feb 07, 2017

Tomorrow will be Better for Women in the Agency

TBWA's APAC President, Philip Brett makes a strong case for the gender balance story in markets like India