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Cannes Lions 2014: ‘The threat of fragmentation is real’: Keith Weed, Unilever
Jun 20, 2014
Gokul Krishnamurthy

Cannes Lions 2014: ‘The threat of fragmentation is real’: Keith Weed, Unilever

The speaker urged agencies to enable ‘orchestration’, with the brand and not the channel as the ‘hero’

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