dumb ways to die

Spikes 2013: Metro Melbourne named ‘Advertiser of the Year’
Sep 10, 2013
Campaign India Team

Spikes 2013: Metro Melbourne named ‘Advertiser of the Year’

Honour in recognition of ‘Dumb Ways to Die’ and its role in changing behaviour

Cannes 2013: 'Dumb Ways to Die': the story behind a global marketing phenomenon
Jun 24, 2013
Alex Brownsell

Cannes 2013: 'Dumb Ways to Die': the story behind a global marketing phenomenon

Chloe Alsop, marketing manager, Metro Trains, Melbourne speaks on the runaway success of its "Dumb ways to die" campaign

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