economy
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
Xley by MAD Group aims to transform brand-creator collaborations globally
It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.
Green PR: Turning pollution into progress, one story at a time
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.
How brands can actually save the planet (No, seriously this time)
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
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