economy
How brands can actually save the planet (No, seriously this time)
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
With athletes soaring as nano influencers, brands take the leap to sign them up
Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.
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The rise of influencer culture: Recognising impact and innovation
Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.
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Amazon launches 'Creator University' in India
The education programme, along with a series of 'Creator Connect' events, aims to connect influencers with their peers and industry experts, while picking up tools and strategies to succeed on Amazon.
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