electric

Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Jul 16, 2024

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

Nov 08, 2021

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta

The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...