emotional connection

Oct 09, 2024

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.