engagement
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
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LS Digital launches CRAFT to boost brand engagement in a digital-first world
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
A view from Dave Trott: Don't interrupt
"How about not being ashamed of advertising," asks the author
Babita’s blog: Break That Duration Barrier
Writing a story without the duration leash seems to be harder than we imagined, says the author
Chris Reed's Blog: Starbucks brews engagement and not just coffee sales
If all you do is offer the hard sell on social media platforms then you will be blanked and there will be no engagement and ultimately no sell.
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