entertainment
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
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India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Warner Music India tunes in to live events with SkillBox stake
This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
Amazon’s MX Player acquisition marks its strategic play for India’s heartland
The new Amazon MX Player service had over 250 million unique users as of September 2024.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
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