entertainment
Warner Music India tunes in to live events with SkillBox stake
This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
Amazon’s MX Player acquisition marks its strategic play for India’s heartland
The new Amazon MX Player service had over 250 million unique users as of September 2024.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report
Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
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