expert view

When creativity clashes: The ongoing battle for IP rights during ad pitches
Apr 29, 2024
Preeti Hoon

When creativity clashes: The ongoing battle for IP rights during ad pitches

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

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