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Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
India's billion screens will catapult it into a media superpower: EY and FICCI
A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse
Former EY consultant to front Vice Media's India play
Vice India has announced the appointment of its CEO and content head ahead of its India launch in April
A silent consumer revolution in the smaller metros
Over the next three years, it will reap rich dividends if marketers looked beyond the top ten metros
Live Issue: Are Indian language mags better insulated?
Will factors affecting readership have lesser impact on Hindi and regional titles?
INMA South Asia conference: Defining ‘New Media’ house
Structure and leveraging financial benefits of a digital platform in focus
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