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Apr 04, 2024

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Jul 22, 2019

India's billion screens will catapult it into a media superpower: EY and FICCI

A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse

Mar 22, 2018

Former EY consultant to front Vice Media's India play

Vice India has announced the appointment of its CEO and content head ahead of its India launch in April

Mar 20, 2017

A silent consumer revolution in the smaller metros

Over the next three years, it will reap rich dividends if marketers looked beyond the top ten metros

Jan 02, 2014

Live Issue: Are Indian language mags better insulated?

Will factors affecting readership have lesser impact on Hindi and regional titles?

Aug 23, 2013

INMA South Asia conference: Defining ‘New Media’ house

Structure and leveraging financial benefits of a digital platform in focus