fashion
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
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Vogue India's ambitious Forces of Fashion finds a strategic partner in Ajio
This year's edition isn't just about stunning designs—it's setting new industry standards, powered by Vogue India's game-changing partnership with digital retail brand.
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
RaymondNext tests e-com waters, woos buyers with 'Occasions'
Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands
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