fashion
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Vogue India's ambitious Forces of Fashion finds a strategic partner in Ajio
This year's edition isn't just about stunning designs—it's setting new industry standards, powered by Vogue India's game-changing partnership with digital retail brand.
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
RaymondNext tests e-com waters, woos buyers with 'Occasions'
Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands
Things They Like: Mitrajit Bhattacharya
The president and publisher of the Chitralekha Group tells us about driving at 300 kmph, his loves for watches, and his single malt selection
Manyavar celebrates little Indian's indefatigable spirit
Watch the film conceptualised by Shreyansh Innovations here
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