fcb cogito
Nov 22, 2017
'Don't chase the numbers. Go micro,' says IPG's Terry Peigh
In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers
Nov 20, 2017
IPG - FCB Cogito report: The Masters of Influence
Part two of a study by the InterPublic Group in association with FCB Cogito consulting
Nov 17, 2017
The rise and rise of the influencer
A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.
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