Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 22, 2017
'Don't chase the numbers. Go micro,' says IPG's Terry Peigh
In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Digital
Nov 20, 2017
IPG - FCB Cogito report: The Masters of Influence
Just Published
Advertising
6 hours ago
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
Marketing
8 hours ago
EBITDA targets and vowel-free branding drive ...
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
9 hours ago
Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
Advertising
10 hours ago
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
