Advertising
Prasad Sangameshwaran
Nov 22, 2017

'Don't chase the numbers. Go micro,' says IPG's Terry Peigh

In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

2 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

5 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Grey’s global CEO Laura Maness departs

6 Grey’s global CEO Laura Maness departs

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

8 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Marketing through the looking glass: The wearable AI shift

10 Marketing through the looking glass: The wearable AI shift

Related Articles

Bayer consolidates $752m media and creative accounts with IPG
Advertising
Oct 01, 2025
Will Green

Bayer consolidates $752m media and creative ...

IPG - FCB Cogito report: The Masters of Influence
Digital
Nov 20, 2017
Campaign India Team

IPG - FCB Cogito report: The Masters of Influence

IPG, Big Oil, the climate blindspot and the cost of credibility
Opinion
Sep 11, 2025

IPG, Big Oil, the climate blindspot and the cost of ...

IPG launches Agentic Systems for Commerce to help brands 'navigate complex landscape'
Digital
Jul 24, 2025
Kyle O’Brien

IPG launches Agentic Systems for Commerce to help ...

Just Published

India’s Diwali ads trade fireworks for feel-good stories
Advertising
1 hour ago
Campaign India Team

India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

Xiaomi turns mispronunciation into marketing mayhem this Diwali
Advertising
20 hours ago
Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem ...

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets
Advertising
22 hours ago
Gideon Spanier

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030
Advertising
22 hours ago
Shannon Miller

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.