festival advertising
Sep 22, 2023
Campaign India Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising
Aug 07, 2015
That Din-e-Ilahi spirit
There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising
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