festive advertising

9 hours ago

It's time we stopped treating Gen AI like our dirty little secret

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

Nov 18, 2024

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

Sep 11, 2024

How brands are celebrating the spirit of Ganesh Chaturthi

As the festive season kicks off in India, Campaign rounds up ad campaigns from brands including Blinkit, Swiggy, and Parle G, all celebrating Ganesh Chaturthi with unique creative executions.

Nov 09, 2023

Luminous spreads Diwali joy, one watt at a time

There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes

Sep 17, 2020

Increase expected in consumer spending for festive season: InMobi report

Report states that despite the pandemic consumer sentiment is high

Nov 06, 2015

John Lewis Christmas ad revealed: it features the story of a man on the moon

After much anticipation, John Lewis has finally lift the lid on its 2015 Christmas campaign