festive marketing
Beyond clicks: Why print ads are thriving in the age of digital
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
Festive versus holiday marketing: Connecting with India’s evolving consumer
Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.
The Body Shop India aims to 'spark a change' through Teddy Exports
Harmeet Singh, vice president and marketing head, The Body Shop India, highlighted the beauty brand's endeavors to usher in a positive transformation during the festive season, marketing strategies and its continuous commitment to being at the forefront as an activist brand
W gets Anushka Sharma festive ready to craft her narratives
Watch the film conceptualised by Ogilvy here
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