films
Kissht turns dreams into reality with humour and heart
Relatable scenarios and hyperbolic twists highlight the digital lending platform’s role in empowering aspirations with quick, hassle-free personal loans.
CentreFruit revives iconic waggle with fresh humour
The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
When Cristos’ cool mascot meets a confusing sidekick, a snack saga ensues
Conceptualised by Scarecrow M&C Saatchi and directed by Rajiv Rao of Nirvana Films, the campaign comprises six films and highlights the brand’s newly introduced human brand mascot, Christopher.
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Dorset’s first campaign in 25 years struggles to connect emotion with construction
The door hardware and digital locking solutions’ brand team had a series of engagements with the homeowners and translated the insights derived from those into the campaign.
Creative critique from a gender lens: 19-23 February
Dr AL Sharada, advisor, Population First, reviews ads from last week on the basis of gender sensitivity
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