Kissht turns dreams into reality with humour and heart

Kissht, a digital lending platform, has unveiled its latest ad film campaign, 'Kissht Se Khushiyan Khul Kar Jeeyo' (Live life fully and happily with Kissht), focusing on empowering the aspirations of modern Indians. The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can transform lives by fulfilling desires and helping individuals upgrade their life.

The four ad films bring to life, the common aspiration of an Indian consumer like starting a new business, living in a well-appointed home, having a dream wedding and buying a car. The campaign was created to resonate with Kissht’s core target audience of GenZs and millennials who are constantly looking for opportunities to better their lives.

The campaign will be rolled out across various digital platforms, including social media channels, video-streaming platforms, and targeted digital ads to reach the urban and semi-urban population. It will also leverage regional content platforms to ensure the message resonates deeply with diverse audiences.

Speaking about the campaign, Shwetha Iyer, senior vice president and head of marketing at Kissht, said, "Our new campaign embodies our mission to empower individuals to achieve their dreams without financial barriers. A typical Kissht customer is someone with bold aspirations and the passion to pursue them fearlessly. Through a series of relatable and heartfelt stories, we aim to demonstrate how even small financial assistance can create a significant impact in people's lives. "

Kissht collaborated with Lights Rollin’ Films for this project. Speaking on the collaboration, Hemant Ram, the DOP on this project and one of the founders of Lights Rollin', said, “The client came with a very pointed vision from the get-go. Our job was to simply push our creative boundaries to meet that vision. The most interesting part about this project was how these concepts came into being. Overall, this has been a very fulfilling project for the team!"

With its simple yet compelling narratives and upbeat tone, the campaign aims to strengthen Kissht's positioning as a trusted financial partner for millions of Indians.

Campaign’s take: Kissht’s latest campaign, Kissht Se Khushiyan Khul Kar Jeeyo, is a playful yet heartfelt ode to the aspirations of modern India. Through a series of four quirky ad films, the campaign captures life’s milestones—from dream weddings to new cars—with a humorous lens, showcasing how the digital lending platform’s quick and easy loans transform aspirations into reality.

Each film delivers a true-to-life scenario with a hyperbolic twist: a pared-down wedding where the groom dons casual attire and power cuts steal the show; a family waiting for their new car, only to be handed a toy version. These over-the-top depictions feel familiar yet memorable, striking a chord with both urban and semi-urban audiences.

The campaign is perfectly tailored for Gen Z and millennials—consumers with bold dreams and a zest for upgrading their lives. Shwetha Iyer, SVP of Marketing at Kissht, aptly sums up the mission: “Even small financial assistance can create a significant impact in people’s lives.”

With its upbeat storytelling and relatable characters, the campaign positions Kissht not just as a lender, but as a trusted partner in life’s biggest (and smallest) dreams—a strategy as fun as it is effective.