Campaign India Team
Jun 07, 2024

Dorset’s first campaign in 25 years struggles to connect emotion with construction

The door hardware and digital locking solutions’ brand team had a series of engagements with the homeowners and translated the insights derived from those into the campaign.

Ashish Khazanchi, managing director of Enormous conceptualised the campaign, which was directed by Prakash Varma of Nirvana Films.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

42 minutes ago

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

3 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

3 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.