financial literacy
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3 days ago
Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
Dec 04, 2024
Scam savvy: AMFI’s campaign makes India invest wisely
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
Sep 26, 2024
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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