Vinita Bhatia
Sep 26, 2024

Banking on sound: Ujjivan's sonic strategy for financial inclusion

INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?

Ujjivan Small Finance Bank’s goal is to make banking services accessible, straightforward, and adaptable to the needs of India’s vast and diverse population. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

35 minutes ago

How a bad brand name can kill future growth

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.

3 hours ago

Snapchat’s ad bet finds an ally in IAS as inbox ads ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

23 hours ago

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

1 day ago

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.