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Pocket FM tunes in SoundCake for crowdsourced creativity
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
News broadcasters seek parity in GST with print media
Members of the News Broadcaster’s Federation have requested to be treated at par with the print industry under GST
Things They Like: Nisha Narayanan
Nisha Narayanan, COO, Red FM speaks about her love for Bose sound systems, traditional weaves in sarees, the thrill of a wildlife safari and more
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